Overstock (OSTK) Website Is Now Bed Bath & Beyond, CEO Jonathan Johnson Says

Overstock.com is now operating as Bed Bath & Beyond in the US following a successful rebrand in Canada, the chief executive officer told Bloomberg TV.

“The experience we’ve had in Canada [was] very positive and made us want to hurry and start today’s rebrand in the US,” Bed Bath & Beyond CEO Jonathan Johnson said in an interview on Bloomberg TV. He said the rebranded website in Canada has had more customer traffic, a greater return on advertising spending and a greater portion of shoppers who browsed and then bought items.

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